ARKIVIA BOOK ULTRA POP GRAPHICS 1
WALKING IN THE 80’S
The Eighties was a special time for the creative people who participated, made up of absolute visual liberty with no fearof making mistakes, of the excessive or of Kitsch.Then, I was directing a fashion design studio in Florence (Italy),visiting international fairs and engaged in business meetingsfor new products.
This was all very exciting, the air I breathed, for example in New York or London, was full of creative liberty, in the knowledgeof what the market wanted: ever-new ideas and the search fornot-yet-discovered things.
We could take the daring step and match styles that none would have done before.
In the name of modernity, we had to try! Strong tastes, decisive flavours; by now the world was entering into the "computer for all" era.
Well-being and modernity were looking for the images that could assert them.So, the mix, strong and varied, was the essence of the Eighties,provocative even, to find new roads that have signpostedthe present time, such as the Postmodern Look in contraposition to
the elegant Minimalism of Hi-Tech or Optical matched with Floreal, regular geometries and chaotic puzzles.
But the graphics of that period did not have the strength to transform a product or indeed enough force in design to risk combining circleand triangle, soft curves and broken lines. If anything, they werean accompaniment, like a brand or a label, succeeding less than
a texture or a form could, in decoration.
However, research went on in the same daring ways, looking for unusual cuts and graphic quotes.
Decisive colours with a lot of black in attendance, many nets, pois, lines and optical effects, mixing photos and designs, ancientand modern.New fonts were beginning to be used, the need was not yet obvious,but unconscious.
These were the Eighties, this is ULTRAPOP.
Vincenzo Sguera
Highlights:
- Designs for any product and surface
- 250 Editable Graphics
- All vector files saved in Illustrator CS3 in flat colors and CMYK
- Free to use in accordance with the copyright terms